Truck Market Gets Crowded
Auto giants are spending a great sum to introduce new models and eventually grab a larger slice in the auto market. Toyota is preparing to deliver the first full-size Tundra pickups to truck dealers. Nissan has unveiled the longer and muscular versions of Titans. Chevrolet truck and Dodge Ram units are just waiting for them at center stage. However, sitting on the throne is the unbeatable F-Series from Ford.
Indeed, the truck market is getting crowded each year and this poses a serious threat to the F-Series, which is the best-selling truck for more than two decades now.
By delivering the Tundra, Toyota expects an increase in big pickup sales by more than 60 percent. Toyota predicts it will sell 200,000 new Tundras this year. Next year marks the Tundra’s first full year on the market and the automaker expects to sell 220,000 units. These figures are divulged by Toyota’s officials at a briefing on their market strategy. Toyota is spending over $100 million just to market and sell the bigger and stronger Tundras. So far, it is the most spending the automaker has entertained.
The Chevrolet Silverado, the second-best selling vehicle in America, is a tougher version of the GMC truck, its platform-mate. However, the latter offers more luxury options. The Dodge Ram, on the other hand, has been named the Motor Trend magazine’s Truck of the Year twice. Its newest version was designed for commercial upfit with stake, dump, wrecker, platform, service, and other aftermarket beds available, using a standard frame.
To challenge the Chevrolet Silverado and other trucks in the market, Nissan unveiled the Titan. At first, the latter was never engineered to challenge the Detroit trucks.
The Nissan Titan was praised for its combination of a roomy interior, strong towing capacity, aggressive styling, and innovative features, such as wide opening rear doors in the King Cab and a lockable storage compartment outside the bed on the driver’s side. In addition, the Titan was listed by Edmunds.com as the best full-size truck.
