Western Sterling Trucks
The newest truck entry in the fuel oil industry is the Sterling. Sterling Trucks is a manufacturer of heavy duty trucks. It was originally the heavy truck division of Ford Motor Company, purchased and rebranded.There is a new look on the highways, a look best described by the name “Sterling [TM]“. The Sterling name was originally used by an independent truck manufacturer, bought by the White Motor Company .It is a look defined by toughness, inspired by technology, refined by design and backed by commitment to customers. Sterling trucks are as distinctive as the company that owns them and the dealers chosen to represent them. These vehicles are used for everything from freight distribution to heavy vocational uses, such as construction, snow plowing,etc. The company specializes in vocational trucks those which are designed to perform jobs other than straight freight hauling.The Sterling family includes the line of highway trucks, the back line of highway or off-road tractors, and the Sterling Set Forward which is perfect for the dump, utility and government/ municipality markets.Sterling Truck Corporation announces the availability of the Dana Spicer Central Tire Inflation (CTI) System for Sterling L-Line vehicles.The factoryinstalled technology gives truck operators the flexibility to quickly and easily change tire pressure while in motion. The option further enhances the capabilities of Sterling vehicles to meet demanding off-road applications and the challenges of navigating soft terrain.
Sterling was created as a subsidiary of Freightliner Corporation to market and sell the line of heavy trucks from Ford Motor Company.Freightliner Corporation recognized Sterling as a significant opportunity to combine Ford’s recently developed line of technologically advanced trucks with its own strengths in product engineering and customer support systems.The benefits to Western Sterling from being a subsidiary of a dedicated truck manufacturer are great.Freightliner Corporation supplies Sterling with a central core of expertise in manufacturing, engineering, finance, management information systems, human resources, purchasing, corporate communications, marketing strategy and government sales. Sterling is able to concentrate on its customers and its products. The company plans to gain market leadership and to keep that leadership by doing things differently in two major respects.The first way is through Sterling’s ability to custom engineer solutions to truck operators’ needs and special applications. Every truck Sterling builds will have this custom truck identity engineered right into it. The benefits to Sterling from being a subsidiary of a dedicated truck manufacturer are great. Freightliner Corporation Sterling Trucks intends to be the dominant
manufacturer of vocationally oriented . The company offers truck operators a level of product technology and customer support previously unavailable to vocational truck buyers.
The Sterling Truck Corporation announces an important new optional feature for its versatile Acterra medium duty and vocational truck. Sterling now offers a factory authorized All Wheel Drive Conversion for Acterra trucks. Sterling Truck Corporations vehicles are not the only place to see a bold new look. The new styling introduced Sterling’s trucks and tractors is now complemented online by a redesigned look for the company’s website.The website gains new functionality with its new design. There has to be more than just great looks to be part of Sterling. The site now has a rich visual feel that echoes Sterling’s commitment to technology and industry leading design.Information about trucks is now arranged by application. This means the customer or potential customer only has to know what job the truck will be used for to find out which Sterling models are suited for the application, whether they are looking for a dump truck, long-haul tractor or a bulk hauler.All of Sterling’s current and soon to be available models are contained on the website, including the all new Acterra family of medium duty trucks and tractors. Sterling Truck Corporation launched a Web site to assist municipalities in selecting truck specifications.Some agencies dont purchase trucks on regular basis, they just keep up with the latest products and options on the market. Times are changing in the trucking industry. Sterling is concentrating its efforts to become the top work truck manufacturer by servicing core vocational markets.
